Apyx Medical
Elevating People's Lives through Innovative Products

Plastic surgeons and cosmetic physicians are bombarded every day with numerous products and technologies that are marketed as ‘the best in the industry.’ However, most of these solutions fail to deliver on those promises. Apyx™ Medical is an advanced energy company that is focused on bringing transformative solutions to the customers they serve. Formerly known as Bovie Medical, Apyx applies deep expertise and decades of experience in unique waveforms to the changing needs and opportunities of today’s physicians and patients. Primarily focused on the cosmetics market, the company has product offerings for hospital-based surgical markets as well. “As opposed to many other companies that make unsubstantiated product claims, we bring the discipline from our hospital-based surgical experience to the cosmetics market and offer an evidence-based technology for improving patient outcomes,” says Todd Hornsby, EVP of Apyx.

The company manufactures and sells Renuvion®, a helium-based plasma technology (originally branded as J-Plasma® when first introduced in the healthcare market) that gives doctors the precision and control they need for optimizing the outcomes on their patients. Published studies on this helium plasma technology reveal the extremely low thermal spread to the surrounding tissue, thus increasing a surgeon’s confidence and the utility of the product in both surgical and cosmetic applications.


With more and more people seeking the assistance of plastic surgeons and cosmetic physicians to help them maintain a youthful appearance, there continues to be a strong increase in both non-invasive and minimally-invasive procedures. One of the most common procedures for the past few decades is liposuction. While liposuction is a great procedure for removing a patient’s excess fat, it does very little for loose skin. In fact, for many patients, their loose skin actually becomes worse after a liposuction procedure. This is where Apyx comes in with its Renuvion technology. Doctors use Renuvion after a liposuction procedure to provide controlled skin contraction and improve the overall cosmetic results on their patients.

We have a passion for elevating people’s lives through innovative products in the cosmetics and surgical markets

The physicians who do these procedures may not just be clinicians, but also business owners. As such, they have the added responsibility of keeping their doors open by staying profitable. Here, rather than following a typical one-time buyer-seller interaction, Apyx employs a team of qualified clinical nurses who get involved post-sale to provide education to physicians and their staff to ensure maximum utilization of Renuvion and the smart generation of revenue.“We are in this for a long haul, not just to sell products, but provide continuous support to our physician partners,” says Hornsby.

Plastic surgeons and cosmetic physicians from around the world have used Apyx’s solution to improve their patient outcomes and grow their practice very quickly. As an example, quickly after one of their physician partners adopted the technology to help improve a patient’s outcomes, they started to see an increase in new patients from word-of-mouth referrals. Within the first 16 months of ownership of Renuvion, this practice saw a 40 percent increase in new patient leads, a 25 percent increase in patient conversions, and achieved $1 million of additional revenue.

While Renuvion’s use for skin contraction remains a $1.5 billion market in the US alone, the rest of the regions across the world are also showing strong acceptance of the technology. To that end, Apyx continues to engage in additional clinical studies with the goal of further proving the benefit of its helium plasma technology, and expand its applications.

Apyx’s tagline, “Energy Elevating Lives,” speaks volumes of the decades of experience the company has in developing unique energy devices to improve people’s lives. Taking the mission forward, Apyx aims to build a world-class organization to address the needs of the cosmetic market globally. It is also striving to be the world’s leading innovator in unique energy solutions that transform physicians’ practices and patients’ lives.